What buyers find before they find you

Field notes on pre-influence, press strategy, and the answers AI gives about you. What works, what we have learned, and what is changing.

04 NOV, 2026Press Strategy

How I Almost Got a Speaking Slot at Relentless IV, the Event Kobe Bryant Headlined
04 NOV, 2026Press Strategy

How I Got on Business Rockstars, My First TV Appearance, and Got My Clients on the Show
04 NOV, 2026Press Strategy

How I Got on the Entrepreneur.com Homepage Through The Jeff Fenster Show
04 NOV, 2026Press Strategy

How Helping an Entrepreneur.com Editor With Her Pet Brand Led to a 4-Part Video Series
04 NOV, 2026Press Strategy

How I Lived in a $29,500-a-Month Hollywood Hills Mansion for 30 Days in Exchange for PR
04 NOV, 2026Press Strategy

How I Got Booked on The Dr. Phil Podcast: 4 Pitches, 200 Days, and One Phone Call
04 NOV, 2026Client Results

We Pitched 52 Media Contacts on Shakira's World Cup Halftime Dancers. Here's What Happened.
04 NOV, 2026Press Strategy

What I Told Dr. Phil on The Dr. Phil Podcast About How Media Narratives Get Manufactured
04 NOV, 2026Press Strategy

What It Means to Be an Entrepreneur: The $5,000 Sponsored Video That Got 26,000 Views on Entrepreneur's Facebook Page
21 MAY, 2026Pre-Influence

Pre-influence, explained: shaping the decision before the call