Is what I’m about to tell you going to hurt my business? Yes. Will it hurt my reputation? Definitely. Will it hurt my friendships? Most likely. Did I screw up? BIG TIME. Am I sorry? Of course. I struggled for many months deciding if I was going to write this article. I didn’t know if […]
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You’ve done the legwork, studied your audience, and created an online course that’s going to appeal to your fan base and be profitable for you – well done! But, how do you get your course in front of consumers outside your circle of influence? Whether you have a heavily-padded marketing budget, or none at all, […]
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If you’ve been reading this blog consistently, you already know the importance of PR in your influencer career, and you’ve learned several things you can do to avoid annoying journalists with your news pitches. You even know how to write compelling subject lines they can’t help but click.But what about the body of the email […]
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Does this scenario sound familiar? You’ve just spent a lot of time and effort on your press release, you’ve got an interesting story to tell, and you’re sure at least a few news outlets will write about it. But let’s get real for a second: no matter how well your press release is written, or […]
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In the last blog post, you learned nine ways you can avoid annoying journalists to ensure you have a fighting chance of getting press coverage from the publications you love. Some of those tips talked about ways to improve your pitches, but — surprise, surprise! — there’s even more you can do to make your […]
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When you have news to share about your brand, or you’re looking to get your name out into the world in the first place, one of the top press outreach strategies you’ll likely turn to is contacting journalists and reporters at your favorite publications. This method is 100% logical: if you want press coverage, you […]
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As an influencer, you’re familiar with branded content deals. You partner with a particular brand you like or respect to promote their products or services. In turn, the content you create for them often results in more awareness, sales, and even some positive PR for the brand’s image.But what about your PR needs?Unfortunately, your career […]
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Chances are, you use Google for 99% of the things you don’t know about…and usually Google is there to help you. However, in this case, this will be one of the only times I’m going to tell you – Google is not your friend.Let me give you some context.I recently went to Tai Lopez’s pool […]
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