Leaders in pre-influencing purchasing decisions
Press alone does nothing.
A logo bar does not close a sale. A single article does not either. What moves a buyer is what they already believe about you by the time they arrive, and they form that belief before they ever reach out.
That is the work. We shape the belief before the conversation. We call it pre-influence: establishing the buying beliefs, building the authority, and engineering the proof so a prospect is pre-sold before they book a call.
And we make sure it holds where buyers look now. They used to search. Now they ask. The answer a machine gives about you is the new first impression, and we make sure it is yours.
Watch on YouTube: About Ulyses
Read the transcript
So, a little bit about me. My name's Ulyses. I've been in the PR space for about seven years now, and we've done pretty much almost anything you can do when it comes to PR. We've gotten clients on stages where there's thousands of attendees. We've gotten clients on podcasts, major podcasts, not just little ones. We've done the major publications before. We've done personal special projects, you know, miniseries or things of that nature. We've done a lot of TV, where clients are able to essentially walk in, have an entire experience. Presentations with DigitalMarketer, with Foundr, with Tai Lopez, with a lot of people in this space. One of the coolest things that we do right now is interview high-level people on our podcast located at the Wynn in Las Vegas. Now, the only reason I'm telling you all this is because I want you to understand this: I've done it all when it comes to PR, and I know it works, and I know what doesn't.
Why we work the way we do
In 2017 I placed a story I believed was true.
A young entrepreneur came to me claiming he had sold his company for a hundred million dollars. He had documentation to back it. I believed it, and I pitched him to the press. The story ran. Months later it came apart: the company, the sale, the documents, all fabricated. He had fooled me, and the outlets too. The moment I knew, I went back and asked every publication to take it down. Some did. Some didn't.
I could have left the industry. Instead I studied what had just happened to me. A confident story and a few well-placed articles clear the checkpoints people assume are protecting them. I know, because mine did.
That is the uncomfortable truth this firm is built on. Not that the media is corrupt, but that the verification gap is real, it is still open, and AI is widening it every year. Everything we do is a deliberate response to that fact. Five parts, in order.
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One. Control the narrative.
If credibility can be placed, leaving yours to chance is the mistake. Earned media gambles on a stranger's mood and deadline. We lead with paid placement, disclosed and labeled as paid, so the timing, the framing, and the story are ours. The story has to be real. That part is not negotiable.
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Two. Shape the belief before the conversation.
The fabrication worked because people believed it before they thought to check. That is pre-influence, and it is the whole game, used honestly. By the time a buyer reaches you, the impression is already set. We set it in your favor, with proof that holds up to scrutiny.
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Three. Sequence the proof.
One article did not make that story believable. A pattern across several outlets did, because the mind reads a pattern as consensus. We build that pattern on purpose, with real stories, so a buyer encountering you from any direction finds the same answer.
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Four. Operate on the right side of the gap.
I cannot verify everything; no one can, and I am not an auditor. What I can do is refuse to place what I cannot stand behind. We work with real operators, we ask for the document before we make the claim, and we keep the paid-and-labeled line clean. The same gap that fooled me is the one bad actors and AI now exploit at scale. We stay on the right side of it deliberately.
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Five. Own the answer.
Today the first gatekeeper is not a journalist. It is a machine. Buyers ask AI about you before they ask you anything, and it answers from whatever it can find. We make sure what it finds is accurate, sourced, and yours.
I learned how credibility is manufactured by being on the wrong end of it once. I have spent the years since building it the right way, for people who have earned the right to be believed.
Preinfluence is how we create speed, time compression, leverage, efficiency, growth, and impact.
What we believe in
Transparency
You will know the who, what, when, where, how, and why of everything we place. Paid is labeled as paid. We verify what can be verified and refuse to place what we cannot stand behind. In a market where credibility is easy to fake, we stay on the right side of that line on purpose.
Mission
To help service-based businesses establish buying beliefs, remove objections, and get clients pre-sold by shaping their prospects' decisions before the conversation starts.
Core Values
Concierge-style service, so every client is taken care of, paired with an agency performance model built on systems.
Watch on YouTube: Dr. Phil & Ulyses Osuna
Read the transcript
Are you tired of being manipulated by the media? And then you got to layer on AI. You know, there's been a lot of deep fakes and people fall for it. You know, people think that Joe Rogan, you know, promoted this like supplement that nobody's ever heard of. And you know, a lot of these people make a lot of money doing it. The public doesn't necessarily know the difference. The content lens, and of course AI generated content and voice cloning: it's reshaping reputation. Let's use financial markets as an example. You can certainly see how the vulnerabilities can grow exponentially when people that kind of work in the industry, or people that are a little bit more savvy to this, know what a sponsored content piece is and what an organic piece is. Not knowing what to believe. Ulyses Osuna ran his own experiment proving just how easy it is to manufacture credibility. And right now I would say at the moment celebrities are at the forefront of this, where they're getting the majority of the fake attacks. But that's not to say that, you know, executives and CEOs aren't next.
Concierge Style Fulfillment
Our clients value efficiency and time compression. At Influencer Press, you're priority #1. Every placement, every asset, every detail is handled for you. You approve the direction; we execute the rest. No chasing, no managing, no lift on your end.
If you can control what someone sees about you, you can control what they think about you.
