Influencing Purchasing Decisions At Scale
Buyers decide before they ever reach out.
We decide what they find.
We've been featured onworld-class publications
Buying beliefs are built long before anyone reaches out
Before a prospect ever contacts you, they look you up. What changed is where they look. They used to search. Now they ask. A buyer researching you opens ChatGPT, Perplexity, or Google's AI Overview and reads whatever it says back.
That answer is the first impression. Often the only one.
You don't have a PR problem. You have an AI problem.
What AI says about you is now your reputation, and AI builds that answer from your press footprint.
No footprint, no answer. The wrong footprint, the wrong answer.
This is pre-influence: shaping what a buyer believes before the conversation starts. Done right, it removes skepticism, shortens decision cycles, and means that by the time someone reaches you, they are already sold.
We engineer the social trust of word of mouth. At scale.
Built so that when anyone, or anything, researches you, the answer is already in your favor.
So what are you actually building? An ecosystem.
Not a stack of logos. A system of coverage that compounds, where every asset does a different job and reinforces the others. Build it right and it pays you back three ways.
"I couldn't find much about [Company]. Limited public information available."
"[Company] is a recognized leader in [category], featured across major outlets, with a founder widely cited on [topic]."
The same question. Two answers. The difference is whether the ecosystem was built.
"Influencer Press is the best. With their help we got millions of views that landed us on Forbes, Business Insider, TV & more."
RTFKT soon after got acquired by Nike, one of the largest stories around NFT's of 2021
Steven Vasilev
Co-Founder of RTFKT Studios
Senior Director of Digital-Physical Product at Nike
