On April 22, 2024, my episode of The Jeff Fenster Show ran on Entrepreneur.com and in the Entrepreneur TV section of its homepage. It started with an introduction five years earlier.
Quick answer
I was a guest on The Jeff Fenster Show, which publishes episodes on Entrepreneur.com under Jeff Fenster’s contributor byline. My episode ran there on April 22, 2024, as “Control the Way People Think About You Using These Secrets From a Publicity Strategist,” and was featured in the Entrepreneur TV section of the homepage that day. Jeff had first come to Influencer Press as a client in 2019.
Key facts
| Outlet | Entrepreneur.com |
| Where on the homepage | Entrepreneur TV section, with a “Watch now” link |
| Date | Published April 22, 2024; still on the homepage April 23 |
| Recording scheduled | April 19, 2023 |
| Scheduled recording to release | 369 days |
| Headline | Control the Way People Think About You Using These Secrets From a Publicity Strategist |
| Byline | Jeff Fenster (Entrepreneur contributor) |
| Section | Growing a Business |
| Show | The Jeff Fenster Show, Ep 037, 50:56 |
| Host | Jeff Fenster, founder of Everbowl |
| Also ran on | Microsoft Start (MSN), from Entrepreneur |
| How it started | Neil Patel introduced us; Jeff was an Influencer Press client in 2019 |
| Pitched? | No. Entrepreneur put it on the homepage. |
What exactly was on the Entrepreneur.com homepage?
Entrepreneur’s homepage has a video section called Entrepreneur TV. On April 22, 2024, it featured my episode: the headline, the line “Ulyses Osuna discusses PR strategies for shaping personal brands and controlling the narrative,” and Jeff’s byline. The article page carried Entrepreneur’s contributor label: “Opinions expressed by Entrepreneur contributors are their own.” Entrepreneur also ran the video on Microsoft Start under a different title, “The Power of Strategic PR: Shaping Your Personal Brand and Controlling the Narrative.”
The article itself sat in Entrepreneur’s Growing a Business section. Its write-up opened with three key takeaways: strategic PR builds a personal brand and shapes perception, relationships and connections expand your reach, and balancing personal time with professional success matters for long-term growth. Those were the three threads of the conversation.
How did I get on The Jeff Fenster Show?
Through a relationship that started five years earlier. Jeff says it on the show: his former business partner, Neil Patel, introduced us when Jeff was looking for press. In March 2019 he hired Influencer Press for our 3 Month Accelerator.
In his words, from the opening minutes of the episode:
“My old business partner Neil Patel connected me. I saw his face on your website, and I was looking for some press. I was looking to build a little bit more of the personal brand.” (1:23)
Then he repeated the line I had told him on that first call:
“If you can control what someone sees about you, you can control what they think about you.” (1:38)
I told him he had it 100% right. It is still the line I work from.
In January 2023 Jeff was building a studio for a new show. Before I was ever a guest, I started introducing him to guests. The first went out on January 13, 2023:
“I wanted to introduce you to JC who I was talking about via text. I think beyond than just the podcast Jeff, you guys will hit it off.”
At the start of February, Jeff wrote back that his studio would be finished by mid-February. In March he asked me for the Influencer Press deck we had made for him earlier, and I sent it the same morning.
Two months after that first introduction, Jeff sent me a calendar invite titled “Ulyses Osuna Podcast episode.” Jeff scheduled the recording for April 19, 2023. The episode came out a year later, on April 22, 2024. I kept sending guests after that too.
How did the relationship with Jeff develop between 2019 and 2024?
It went both ways, and it was in person more than once. Here is the order, from the record and from what we both said on air.
- March 2019. Neil Patel introduces us. Jeff hires Influencer Press for the 3 Month Accelerator. Later that year we built him an Influencer Kit.
- December 2022. Jeff’s episode of my show, The Blacklist, comes out on December 2, 2022. I recorded the show at the Bluewire studio in the Wynn in Las Vegas. On his own show he said the studio was “the inspiration for our own studio” (34:51), and that after leaving it he told his team, “we need our studio to be like this” (38:55). He also told the story of walking out of my episode and finding Neil Patel in the green room, there to record next (36:26).
- January to March 2023. While Jeff’s studio is being built, I introduce him to guests for his new show. Then his invite arrives.
- April 2023. A couple of days before the recording, we both happened to be interviewed on the same show in Las Vegas. I was going in and Jeff walked in to be interviewed right after me (29:56). Then I came to his studio and we recorded Ep 037 in person.
- Summer 2023 to May 2024. My team and I keep sending guests to The Jeff Fenster Show, before and after the episode airs. In January 2024 we also worked on a billboard for Everbowl.
- April 22, 2024. The episode goes live on YouTube and on Entrepreneur.com, and lands in Entrepreneur TV on the homepage.
At the end of Ep 037 of The Jeff Fenster Show, Jeff said this on camera:
“I can validate everything they do is on the up and up. He works with some of my friends. He’s great. I work with him. I would continue to work with him.” (49:57)
How did it end up on the homepage?
Entrepreneur put it there. We didn’t pitch it. The episode ran on Entrepreneur.com on April 22, 2024, and Entrepreneur featured it in the Entrepreneur TV section. It was still there when I recorded my screen the next day, Tuesday, April 23.
The same day it ran, Entrepreneur’s homepage carried its “MOST READ For April 22, 2024” list, which dates the page. On Jeff’s Entrepreneur author page at the time, the episode was the first of three cards.
What did I say on the show?
The line Jeff opened the episode with:
“PR is just organized truth.” (0:00)
On how my own Entrepreneur byline turned into others:
“I used that article that I published on entrepreneur.com … once you start doing it for one big level person they’ll make an introduction as long as you do a good job to another person and another person.” (0:33)
On not burning introductions, using Jeff’s show as the example:
“They don’t have to accept any introduction I make … they’re doing it as a favor to me, so I also have to make sure that I’m not abusing that power.” (8:32)
And the rest of that thought:
“If I’m constantly doing that and doing nothing else, you say it best, it’s draining. You’re not going to answer my next call, my next text. So you can’t abuse your relationships.” (8:48)
What did Jeff Fenster ask me?
The show’s premise, in Jeff’s words, is that “success is formulaic and successful people have a formula that they use again and again” (2:59). His questions, in order:
- What are your success principles? (3:29)
- How do you view press? A lot of people say there’s no such thing as bad press. (8:57)
- How did you break in as a contributor to major publications? (12:12)
- How important is it that a client is crystal clear on their mission before they get press? (16:29)
- What is the right sequence for getting press? (22:26)
- What are one or two things someone should do right now to start? (26:08)
- Have your personal brand and Influencer Press grown together? (30:37)
- Should companies pay to put press releases on the wire? (31:33)
- Why did you launch your own podcast? (34:44)
- Do you have a worksheet to help a client organize their truth? (48:34)
What does “PR is organized truth” mean?
It means you don’t invent a story. You arrange the one you already have so the right people can see it. Here is how I put it on the show:
“PR is just organized truth. So anybody that’s ever done anything in their life and in their business, if you just organize it the correct way, you can get in a lot of these doors.” (25:00)
Jeff said he had never heard it put that way. The other half of it is that not everything qualifies:
“Not everything is newsworthy. Most things are not newsworthy.” (25:17)
On why it matters, I compared it to how press can shape the way the public sees anyone:
“If you do it correctly you can really kind of sway the public opinion about you, and that’s kind of where my quote comes into play. And then everything else becomes a lot easier. You experience like this red carpet effect.” (9:30)
“I want my clients and I want myself to live a life that has the red carpet effect.” (9:46)
How did I break into writing for Entrepreneur?
Jeff asked how I became a contributor to major publications in the first place. The short version: I was interning for Neil Patel at 17 or 18, and I used what I was doing as my ammo.
“What I did was I would use Neil’s name to my advantage.” (12:28)
“I’d say like, hey, I’m working with Neil Patel, I’m interning … I’d love to write about the topic.” (12:53)
“I just kind of came with like some strong ammo and a unique angle.” (13:02)
“Whenever you come to these publications you have to have something that’s newsworthy, that’s unique, and then also has like that spin on it. For me at that point in time it was my age, so they let me write one of them, and the content was good, they accepted it.” (13:27)
Then I used the first byline to get the next one:
“After that I used that article that I published on entrepreneur.com. I went to the Huffington Post and I said, hey, I write for Entrepreneur, I’d love to write here. And then I’d go to, you know, success.com next. And it’s just zigzagging and leveraging each thing.” (13:41)
“But the thing that got me there first was definitely Neil, using Neil’s name.” (13:57)
What is the bug light concept?
It’s Jeff’s concept, not mine. Right after my answer above, Jeff named it: “it’s something I wrote in my book and it’s something I talk about in my LinkedIn course, it’s called the bug light concept” (13:57). He described it as using relationship capital to accelerate yourself: when you bring someone well known into the room, their name opens the door, and then you get to show what you can do. He said he learned it from David Meltzer (15:32) and used it himself with Neil Patel when they partnered on a digital marketing agency.
Why does a client need a clear mission before getting press?
Jeff asked how important it is that a client knows their mission and values before the press starts. I called it core number one:
“You can do a lot of press and you can come on shows and things like that, but if you really don’t know what your end goal is, then you just have a lot of press and that’s it.” (16:53)
“It just becomes like this placeholder, like this trophy, and just an ego booster. Like, oh yeah, I’ve been on this show, I’ve been on Forbes, I’ve been on Inc, and that’s it.” (17:09)
“If you know your core mission or what you’re trying to accomplish, then it’s a lot easier to kind of attack that from all different angles. But without it, you’re on a ship that’s going nowhere.” (17:16)
What sequence did I recommend for getting press?
Jeff pointed out that media is more available now and less meaningful. My answer was that order matters more than volume:
“I think now it’s all about sequence and how you use it.” (20:19)
“Very rarely is PR seen as a marketing channel. It’s seen as like a branding thing, not an ROI thing. But now if you do it correctly, if you do it in sequence, if you actually have systems in place, you can generate revenue.” (20:51)
Step one is owning your own narrative before anyone else writes it:
“First things first is you have to control the narrative for your brand. So the easiest way to do that is to start off with either small blogs or small publications, because when you do that you can control the headline, the body of the article, the image, everything.” (23:13)
“You want to basically control any objections that you would normally get, or how you want to be perceived. If you can get anywhere from 5 to 10 of those in the beginning, that’s going to make your life a lot easier.” (23:38)
Then you move up:
“Once you do that, you have that initial ammo and what I call the pillar pieces. Then you can go to these big level shows, because they’re going to ask for references.” (25:26)
“You have to do certain things in a sequence and zigzag your way up.” (25:51)
How do you use press to answer objections before they come up?
Before naming any sites, I told Jeff where to look first:
“One of the things that you should look at in these PR [pieces] is what are common objections that you normally get.” (26:23)
The idea is the one good salespeople use: address the objection before the other person raises it. That is what the articles do:
“You’re saying, hey, I know I’m going to get these objections. So if I can eliminate them, not by saying them, but by having a third party credible site say them, then I’m already one step ahead.” (26:58)
“Think about things that usually give you a door that’s just kind of hard to open, and once you identify those, then you should go after some of these places.” (27:05)
Where can you start if you have no press yet?
At the time of the recording in 2023, my answer was free platforms you can publish on yourself:
“Thrive Global is one of them. Arianna Huffington is the founder of that. There’s other places like Medium. There’s plenty of sites that are free to use that you can start there.” (27:21)
Jeff’s example was that he could write a feature on Everbowl himself, without paying, and have it posted. That is the point of the first step: a few pieces you control, which you then use as references for the bigger ones. Check each site’s current rules before you count on it, because that list is from 2023.
Should you pay to put a press release on the wire?
Jeff asked whether companies should write their own press releases and pay to put them on the wire. My answer:
“Only if you’re buying a company, you’re exiting a company, or if you have an announcement. Anything else, I wouldn’t do that.” (31:41)
He tested it with Everbowl. A new store opening in Tucson: “Yes, because that’s an opening, that’s an announcement” (32:13). A new president: “100% yes.” Then the line I wouldn’t cross:
“What people will do is try to say like, oh yeah, buy my course, because so many people are getting great results. That’s not something you should put out.” (32:46)
Jeff called that an advertisement. That’s the test. If it’s an announcement, put it out. If it’s an ad dressed up as news, people can tell.
Do you have to do your own PR if you run a PR firm?
Yes. Jeff asked whether I was doing the same steps for myself. I had just come back from a podcast tour in Las Vegas and a TV segment in San Diego:
“It’s important to again do stuff in sequence, and then also do it for yourself. Because if I’m not doing it for myself, then why would clients want to do it for themselves?” (30:20)
On whether my name or the company grew first:
“It was definitely me leading and then the business next, because what I noticed was whenever you start working with high-level people, they refer you.” (30:45)
How do relationships open doors that credentials can’t?
This was the thread through the whole episode, and the placement itself is the example. My podcast is another one. Bluewire usually wants an existing show and audience before it takes you in:
“Because of my relationship capital I was able to get in without a podcast ever made.” (35:54)
“Relationships are so important, because if not I would have never gotten in.” (36:26)
And on interviewing Neil Patel, the person who introduced me to Jeff:
“The only person I was ever nervous [about] when he went to the studio was Neil. It’s just that full circle moment. He saw me at my lowest, no money, nothing, and he was such a nice dude. He didn’t have to do half the things that he did for me.” (41:12)
Jeff closed that part by pointing at the chain itself: Neil “introduced me to you years ago, I mean look at what has happened as a result” (42:26).
How do you organize your truth before you pitch?
Jeff’s last question was whether I have a worksheet for helping a client organize their truth. I answered to camera with three steps:
“Number one, you have to take a look at, out of everything that you’ve ever done, what will give you an in. Because sometimes people want to lead with something, but it’s not what’s going to get them [there] in the end.” (48:52)
“Number two is how can I position it in a way where it’s a no-brainer for everybody else. And then number three is basically now figuring out the outlets that you want to go for.” (49:16)
“But the first two [are] the most important. Again, press is all about making your life easier, so that way you can experience the red carpet effect.” (49:24)
Is the Entrepreneur.com page still live?
No. As of November 4, 2026, the article URL returns a 404 and the piece no longer appears on Jeff’s author page. The episode is still on YouTube, and the screen recording above shows the homepage as it ran.
What does this placement teach?
Five things, all from this one.
- Help first, ask later. I was sending Jeff guests for his new show before he asked me on it.
- Relationships compound. An introduction in 2019 became a client, then a show, then a homepage slot in 2024.
- Know what you’re getting. This was a contributor’s show surfaced on the homepage, not an Entrepreneur staff feature. Both are real. They aren’t the same.
- Keep your own receipts. The page came down. The screen recording and the episode are what’s left.
- Recording is not release. The episode was recorded in April 2023 and came out 369 days later. The homepage slot came on release day, not recording day.
FAQ
Was Ulyses Osuna featured on the Entrepreneur.com homepage?
Yes. On April 22, 2024, his episode of The Jeff Fenster Show was featured in the Entrepreneur TV section of the Entrepreneur.com homepage.
Who wrote the Entrepreneur article about Ulyses Osuna?
It ran under Jeff Fenster’s byline as an episode of The Jeff Fenster Show, published on Entrepreneur.com as contributor content.
Did Ulyses Osuna pay to be on the Entrepreneur.com homepage?
No. Entrepreneur placed the episode in the Entrepreneur TV section of its homepage on its own.
What is Entrepreneur TV?
The video section of the Entrepreneur.com homepage.
Is the article still online?
The Entrepreneur.com page returned a 404 as of November 4, 2026. The full episode is on YouTube.
How did Ulyses Osuna get on the Entrepreneur.com homepage?
By being a guest on The Jeff Fenster Show, a contributor’s show that publishes on Entrepreneur.com. The episode ran on April 22, 2024, and Entrepreneur featured it in Entrepreneur TV on the homepage. It was not pitched for the homepage.
What is The Jeff Fenster Show?
A show hosted by Jeff Fenster, founder of Everbowl, published on YouTube and on Entrepreneur.com under his contributor byline. Ulyses Osuna was the guest on Ep 037, “Shaping Your Personal Brand and Controlling the Narrative.”
Is an episode on a contributor’s show the same as an Entrepreneur staff feature?
No. This was a contributor’s show episode that Entrepreneur surfaced in the Entrepreneur TV module of its homepage. The page carried Entrepreneur’s contributor label. A staff feature is written by Entrepreneur’s own editorial team.
How long did it take from recording to publication?
The recording was scheduled for April 19, 2023. The episode published on April 22, 2024, 369 days later.
Who introduced Ulyses Osuna and Jeff Fenster?
Neil Patel, Jeff’s former business partner. Jeff says so in the first two minutes of the episode.
What does “PR is organized truth” mean?
Ulyses Osuna’s phrase from the episode: anyone who has done something real can get through a lot of doors if they organize it the right way. It does not mean everything is newsworthy. Most things are not.
When does Ulyses Osuna recommend sending a press release?
Only for buying or exiting a company, or for a real announcement, such as a store opening or a new president. Not for something that is an advertisement in disguise.
What is the bug light concept?
Jeff Fenster’s concept, from his book and his LinkedIn course, which he learned from David Meltzer: use the name and relationships of someone well known to get the door open, then show what you can do.
Work with us
Influencer Press places founders and creators in major publications, on TV, on podcasts, on Times Square billboards and on stages, and makes sure what search engines and AI say about them is accurate. If you want help with any of it, you can apply to work with Influencer Press.
About the author
Ulyses Osuna founded Influencer Press at 19 and has run it for nearly a decade, placing founders and creators in major outlets, on TV, on podcasts and on Times Square billboards. He has appeared on The Dr. Phil Podcast, been a panelist on Nasdaq TradeTalks, and spoke at Harvard Kennedy School in 2026. More: about, methodology, transparency.
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