The Traditional "Send Your Press Release to Anyone and Everyone" No Longer Works
It hasn't worked for years.
But because it still makes money for the people who send it out (at the expense of coaches, consultants and authors), nobody’s done anything to fix it.
I've seen way too many people send a press release that gets put on the backburners of websites and then they end up putting pictures like this.
In fact...I agree with everything Joel Comm says below.
Look, let me tell you right now...this is the wrong way to go about it. Anyone who is a someone will know the difference between a press release and an actual coverage piece.
Here's the reality of it - people no longer get their news from press releases the same way no one get's their news from the radio.
You either evolve or perish.
Knowing what platforms you should get your brand on could be the difference in having your piece indexed or not. That means if you do it wrong - there's a good chance you won't receive any traffic and you won't be able to find it on Google.
Wait, Who Are You?
My name is Ulyses Osuna, I'm 20 years old and I'm the Founder and CEO of Influencer Press. I've been featured on Forbes as a Young Entrepreneur Succeeding in Media Breakthroughs, on Inc as one of Six Millennials to have Thriving Businesses and on The Huffington Post as a 20 Year Old Dominating the PR Space.
This is me with a Ferrari (rental)
So before I started Influencer Press, I was contributing to Entrepreneur, Influencive, Business.com and The Huffington Post.
I've also made a short list of what I did previously:
- National Website Design Winner for e-SchoolView
- National Social Media Winner from Soundout Social Media
- Created the Website for the Academy Award Winning Film Forrestgump.com
- 1 of 5 to Attend Inbound 2015 Free
- 1 of 7 From Washington State to Receive the DECA Emerging Leader Award
- I've Spoken At the Annual DECA Luncheon in front of Hundreds of CEO's
- I've Spoken at the Western Region Leadership Conference
- Marketing Student of the Year 2015
The reason I started Influencer Press was to fulfill a very selfish goal of mine which is to become the best in my industry. Ever since I was a kid I wanted to be "the one". The one everyone talks about but hardly anyone becomes.
So over time of constantly working day in and day out I created Influencer Press - a PR firm that works with Influencers who have thousands and even millions of followers to get them on Major Publications like Forbes, Inc, Entrepreneur Magazine and more.
In order for me to succeed to be one of the best in the world - I need you to succeed. So you can bet I'm going to give my all when we work together. Nice to meet you 🙂