I Want to Help You Get Featured on Major Publications & More in 2017. Here’s how…
Do you want to get featured on sites like Forbes, Inc, Entrepreneur Magazine etc.?
Or better yet - do you want to become a contributor for these sites and write for them regularly?
If you do, keep reading.
You see, I’ve helped over 25+ people get on the biggest publications in the world.
13 of these people got press or authorship within a week.
9 of these people got press or authorship within 2 days.
I am using the word “authorship” and "press" because we’ve got them on publications as different things. Some of the publications include sites like Forbes, Entrepreneur Mag and The Huffington Post.
(Not to mention, I’ve worked with household names and one of them even went on to get millions of views by CNN, Viral Thread, Thrillist Tech and more.)
I share this only to point out that I've been “walking the walk” and providing results not even agencies can achieve. During this time I’ve discovered a few important things when it comes to getting your name in the press along with becoming a contributor for these big media companies.
Here are the 3 most important lessons I’ve learned from over 30 features and getting people as authors:
First, you need a plan. A lot of people wing how they're going to get press. These same people fail (and wonder why).
Second, you need a goal. Not just a goal: you need to define the metrics you will measure to determine success or failure. I never take on a client without knowing exactly what success looks like, and just as importantly – exactly what failure looks like. Most people don’t define failure because this lets them off the hook; whether you contact 1 to 20 contributors or get on small to medium sized publications, no big deal, right? Wrong. PR isn't a numbers game. There are a limited amount of contributors out there and if you mess up the relationship with everyone because you sent them the same email...chances are you can't contact them again. Even worse - there's fewer contributors that are in your niche. So it's important that you don't play small, nobody likes or respects it.
Third, there’s a formula and a science to marketing and pitching to high end media companies. A well-constructed strategy will tap into their most primal emotions by leveraging things like: anticipation, excitement, understanding…basically, every pitch should be highly tailored to the point where they wouldn't think twice about sharing your story.
“Well of course Ulyses, you can do it, you’re so handsome and cool, but what about the person just starting out who doesn’t have a platform like you, or your silky smooth beard? What are we supposed to do?”
Nothing - you're screwed.
Just kidding 🙂 I'm glad you asked.
Here’s the deal:
In March, I’m putting together something that will change your life, and the lives of the people you serve.
It’s not cheap, and it’s not easy.
But if you’re ready to take your business to the next level in 2017, if you’d like to get on the biggest publications in the world, I have an amazing opportunity.
Keep reading if that’s you…
Welcome to the "Road to Forbes" Workshop in Seattle, WA
On the evening of March 1st, five up-and-coming, passionate, generous, and driven entrepreneurs will converge in a place called Seattle, Washington.
When you arrive, you will be greeted by our driver and brought to downtown Seattle.
Your gift basket, “swag” bag, and itinerary for what will be an epic weekend will be waiting for you in your luxury condo.
Don’t get too comfortable, though. I want to treat you and our small group to dinner, so we can get to know one another, talk about our goals for 2017, set our intentions for the workshop and the upcoming year, and discuss the logistics of the our "Road to Forbes" Workshop.
(Did I mention I’m covering the cost of everything once you get to Seattle? That includes lodging, breakfast, lunch, and dinner, delicious coffee (or tea), snacks, work supplies, and more.)
After dinner, you can hang out as long as you’d like, but don’t stay out too late; you need to prep for the full-day workshop that starts bright and early the next day.
Friday morning is when things really start to ramp up.
From 7am till 7pm at night, we’ll be work-shopping your launch for 2017 (of course, taking breaks for breakfast and lunch, and a couple special events we have planned).
The day will be broken into pomodoro-length training and instruction (10 – 25 minutes each), followed by 45 minutes of deep work after each training session.
That’s right – this weekend isn’t just about education, building relationships, and enjoying an all-expense-paid weekend in Seattle that you can write off as a business expense (winner winner chicken dinner)…
This weekend is about you and I working together to build your strategy for 2017 and implementing it. Here’s how.
By the end of day 1, we will have co-created the following for your strategy:
- Your timeline
- Your message/angles
- Pre-framing you and your business to increase conversions
- The platforms that fit best for your business
- Your targets
- Tools and tech you will need to rock your strategy (my team will help you set up and implement the tech)
By the evening, you will will have made a ton of progress…
But you’ll probably be mentally exhausted, so we’ll need to re-charge…
We will break for dinner at around 7pm. This time, I’ll share one of my favorite under-ground places in Seattle.
Over dinner, we’ll discuss everything you’ve built during the day, as well as plans for the next day. After dinner, you’re free to explore Seattle, but remember – Saturday is another jam-packed day, so don’t stay out too late…
We’ll kick off Saturday with a special session where I take you into my morning routine and then we dive into the following areas:
- Advanced strategies to making writers fall in love with you (it's okay if you're married)
- Getting intro's from people that matter to instantly build credibility with the editor. The who, what, where, why and how will be covered and best practices even if you have no connections.
- Pitching templates we've used to make sure you start off in the right foot. (we'll give you a plan and start building out the basic copy for you and even tailor it when you're there)
- Key graphics and images you will need for your strategy (we will build out templates for all the key graphics you will need) remember perception is reality.
Then we’ll open it up for 1-2 hours of Q and A, and then 1-2 hours for YOU to present your strategy to the group (and the rest of us will figure out ways we can help you with your launch and business in 2017).
We’ll wrap everything up Saturday evening with a fantastic evening dinner and celebration, and late evening mastermind session. We also have a couple special things planned, so stay tuned.
Sunday, we are hosting an epic “launch” brunch. This will be optional if you need to fly early, but if you can make it, I really think you should (should wrap up around 11am at the latest). This will be a great way to connect one last time before we go our separate ways…
But that’s just the start of things.
After the event, you’re going to get the following:
1. 12 month coaching and accountability. I’ll hop on a call with you once a month to make sure you’re on track with everything, and to help you work through any hurdles, challenges, or roadblocks you face.
2. Access to my Rolodex. Where appropriate, I’ll connect you with people who will help you grow your business. Some of these people will become great friends and allies, some will be the reason you get into the publications you've always wanted and others will help you get on TV as well as local coverage. Others with individual blogs may become affiliates, promotional partners, or even collaborators. Remember, success in business is all about your network, and I want to help connect great people. Since you’re joining me in Seattle, I know you are great, and I am excited to connect you with people who will help take your business to the next level.
3. Help developing everything you need for your strategy. My team will be “on call” to help you template or finalize anything we didn’t finish during the weekend. 2 full days will provide the framework and focus we need to get 60 – 80% of your strategy planned and prepared, but there will be things that still need work. Don’t worry – my team and I will be there for you so you crush it with a bang 🙂
Value: $15,000 – $30,000
My altruistic goal is to help you crush your PR so you can become the go-to in your field, take in high ticket clients and acquire organic leads so you can build a flourishing business that provides for you and your family, but so you can connect with and impact the people that matter…
I want to become the best in my field so my selfish goal is to create amazing case studies from your victory so I can share it with anyone and everyone. So I need you to win; that’s why we’re only inviting winners and people ready to win.
(By the end of the weekend, you’re going to be so sick of winning that you'll love being sick!)
But Ulyses, what if I can’t get everything done in time?
I know there’s a lot of ground we need to cover. It is intense and you’re not just here passively listening like a lame conference – you’re here to work and build (with us right by your side, doing the work with you). That said, there will be things we won’t have time to build for you during this event. That’s why we will build as much as we can before you get here, and then anything that’s left over, my team and I will help you with remotely over the coming weeks and months leading up to your launch. We will make sure you succeed, or your money back (see below).
But Ulyses, what if it's a flop and I don't get on any publications?
That won't happen. And I can guarantee it. I promise you will get on the biggest publications in the world within 3 months if you do the homework we assign you, or my team and I will personally manage your PR to get you there. This is an easy guarantee for me to make because I know, regardless of the topic, we can make that happen. Your job is simply to execute on the homework and do the things we outline for you to do. That’s it. You will hit your goal. I won’t let you fail.
But Ulyses, what if I’m on a budget?
First, if you are in debt, you should not come. If you are barely scraping by with your business, you should not come. And if you can’t see why you should invest in growing your business, you should not even apply. Yes, this is an expensive event. That’s because you’re essentially hiring an entire team to develop and do everything with you. I’m bringing in my whole team to work with you. It’s not cheap. The good news is we offer payment plans that makes this accessible no matter where you are financially, and our guarantee is unbeatable (see above). We are looking for passionate, committed, and generous entrepreneurs; go-getters who recognize you need to have skin-in-the-game to succeed, and do their best work when challenged. If that’s you, apply below.
But Ulyses, this is amazing!
That’s not a question. I agree.
Where do I sign up?
The Road to Forbes Workshop in Seattle, Washington is invite only.
Please fill out the application below, and if you're a good fit, I'll follow up for a time to talk.